We Were in the News!

Samual Reiwe presents on the importance of limiting wine club churn at the 2019 Wine Business Institute Research Summit. Read all about it in the article below from the North Bay Business Journal. Read all about it here.

Blending Wine and Analytics

For most wineries, their wine club is their lifeblood, made up of their most loyal and consistent customers. Utilizing advanced analytics, like survival models, we're able to determine when a cohort of club members will be at the highest risk of leaving, giving wineries the opportunity to intervene. Knowing when a club member is most at risk, not only allows you to prevent their churn but presents the opportunity to perform an experiment, to determine the best way to keep them happily a part of your wine club.